This four year case study examines the design features and practices required to develop a website that best reflects the culture of an Indigenous Australian community. The project is grounded on previous work on contextual design. The aim was to investigate two main questions: what website design features should be incorporated to meet the requirements of an Aboriginal community and what culturally acceptable process can be used to go about capturing these requirements? It also considers general issues related to the representation and capture of Indigenous knowledge. The project adopted a user-centric prototyping approach that builds on this existing knowledge while engaging closely with 12 members of the local Aboriginal & Islander community. The ethnographic design process included a focus group discussion and one-on-one interviews that were well received by the group. The final design resulted in a virtual tour of the building and the grounds that incorporated key features such as storytelling, video, aboriginal art, humor, music and dance, messages from community members, a facility for feedback, and some simple games. Many existing guidelines for Indigenous cultural design were affirmed in the study, including the use of simple language and local imagery and the provision of an interaction style appropriate to the Indigenous group. Interviews with the participants also highlighted the importance of close community involvement in the design process as the respect for traditions is paramount and practices can vary significantly between varying Indigenous groups. These results were then evaluated by considering them in terms of Hofstede’s cultural model. Hofstede’s cultural dimensions have frequently been used to study the way culture impacts on web design. Some correlations have been measured between Hofstede’s cultural dimensions and the structural and aesthetic design features that are used in websites from different cultures. To perform this analysis, a survey of the community group was made to position them in terms of Hofstede’s dimensions. The results were then compare the ten design features identified from the case study with the expected outcomes, given the measured position of the group on Hofstede’s cultural dimensions.